Viking Line har bedrivit kryssningstrafik på norra Östersjön sedan 1959. Idag konkurrerar företaget om passagerarna med ett flertal andra rederier på Östersjön. Östersjörederierna står för cirka tio procent av den totala konferensmarknaden i Sverige och för rederierna utgör konferenskunderna en mycket lönsam kundgrupp både ekonomiskt och profilmässigt. Konferensbranschen är en väldigt personalintensiv verksamhet där det förekommer mycket kundkontakt. För denna bransch spelar intern marknadsföring en betydelsefull roll då personalens kundinställning och kompetens är av stor vikt för kundernas kvalitetsupplevelse.

My diploma thesis has focused on creating a proposal for a Viking center in Stockholm that meets the international interest. A building dedicated solely to the Viking heritage. My ambition has been to give the Viking center an architecture that can serve as scenography for its exhibitions and to give the visitors a feel for the Vikings that they have been craving.  A boat-shaped building in tribute to the Vikings boat building skills with curved stems of equal height that gives a familiar silhouette to the city.  A wood building constructed of curved beams and wood columns painted with tar..

In this essay I try to look into how to bring a new concept to an already established Viking village and how to develop the existing one. This essay also sheds light on some negative sides that a Viking village can experience in their activity.I have interviewed responsible persons at three different Viking villages: Foteviken Museum and Viking Reserve, Fornföreningen Fibulas Viking village and VikingaTider. I have also examined different kinds of literature dealing with my chosen Viking villages.I came to the conclusion that I should have chosen an other Viking village than VikingaTider because a lot of VikingaTiders activity hasn´t really started yet. On the other hand it has been interesting to see how they are trying to start the activity and which their plans are. I could have chosen an other already established Viking village to get a more varied material.There are a lot of things that Fibula can do to improve, develop and bring new aspects to their concept.I have found both advantages and disadvantages with the different Viking villages activity and strategi.Different questions about authenticity has shown to be the most difficult problem.

In this essay I try to look into how to bring a new concept to an already established Viking village and how to develop the existing one. This essay also sheds light on some negative sides that a Viking village can experience in their activity.I have interviewed responsible persons at three different Viking villages: Foteviken Museum and Viking Reserve, Fornföreningen Fibulas Viking village and VikingaTider. I have also examined different kinds of literature dealing with my chosen Viking villages.I came to the conclusion that I should have chosen an other Viking village than VikingaTider because a lot of VikingaTiders activity hasn´t really started yet. On the other hand it has been interesting to see how they are trying to start the activity and which their plans are. I could have chosen an other already established Viking village to get a more varied material.There are a lot of things that Fibula can do to improve, develop and bring new aspects to their concept.I have found both advantages and disadvantages with the different Viking villages activity and strategi.

This essay have its main focus on understanding how the usual naval battle under the viking agelooked like. The timeline in question is the year 793 to the middle of 11th century. The main sourceof information are taken from the sources that have the runes and scaldic verses as their referecepoint. The study will take a brief look at the viking ships used in those battles and the weapons andarmor the soldiers would use. And then try to understand their part on the battlefield..

The conversion in the Viking Age and the High Middle Agea in Scandinavia and how this affected women is discussed. Did women get a better life when the people had converted to Christianity or not. Our written sources are later than the conversion to Christianity. Instead the material culture, graves, grave goods and runic stones, can help us understand the life of women. Nordic mythology presents a contrast between faith in the Viking Age and Christianity..

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

In this essay I want to investigate how the Viking aristocratic warrior elite in Scandinavia used religious mythology for the construction of their identity. The essay also takes up the concept of honor, which was important for the warriors. Honor was central to all people during Viking age and for the warriors it was absolute. In the religious myths, the aristocratic warriors justify their position in society and legitimate their acts of war. Religion continues to have importance to the warrior elite even after the arrival of Christianity.

Vi har genomfört vår undersökning ombord på Viking Lines Cinderella. Syftet med denna undersökning har varit att undersöka erfarenheterna kring hur det är att arbeta på ett kryssningsfartyg. Den teoretiska referensramen behandlar begreppet tillgänglighet samt teorierna om yrkesgemenskap och Karaskeks krav- och kontrollmodell med socialt stöd. Metoden som har använts i denna undersökning är den kvalitativa ansatsen intervjuer, detta för att skapa oss en djupare förståelse för området. Urvalet i undersökningen består av tio anställda ombord på Cinderella. Det insamlade materialet från intervjuerna har gett oss en bild av hur tillgänglighetsmönstret ser ut för anställda ombord på Cinderella. De som arbetar ombord bär med sig en sökare som tyder på ett stort krav på tillgänglighet.

Visby is a city that at first glance is of medieval origins. The popular image of scientists today is that the city was formed in the Middle Ages. According to some of the researchers Visby was formed during the Viking Age, it is based on the basis that the area has been used for a long period. Urban development in the Nordic countries is complex and there are different opinions as to why the Nordic cities emerge. It is important to shed light on the underlying process on why cities are emerging to provide clarity as to why Visby city is emerging.

Joakim Schyman, 2009. Den gotländska vikingatida bebyggelsens rumsliga placering ilandskapet - En empirisk detaljstudie av Hemse socken (The spacial distribution of the VikingAge settlements on Gotland ? An emperical study of remains from Hemse Parish.)This essay investigates whether a relation between Viking age graves and Viking agesettlements in Hemse parish can be found. This was done by using database information onViking age findings, such as silver hoards, phosphate levels and location of graves in Hemseparish. Literature and maps were also used.

Denna uppsats är gjord på uppdrag av Tarbit Shipping som år 2011 konverterade sin tankbåt M/T Bit Viking från konventionell drift på tjockolja till LNG (Liquefied Natural Gas).Uppdraget som gavs var att upprätta en tränings manual till fartyget då det är ett krav från IMO (International Maritime Organization). Manualen skrevs i 3 st huvuddelar Kategori A, B och C. Kategori A är till för att manskap ombord ska få en kännedom om gasen och säkerhet runt den, Kategori B är skriven till däcksbefäl där det krävs en större kännedom om gasen och Kategori C är till för maskinbefäl. Manualen finns nu ombord på fartyget och på rederi kontoret för utbildning av nypåmönstrad personal och fortlöpande utbildning av ordinarie personal. Manualen är ett resultat på tolkning av IMO´s IGF kod (ANNEX11.

This paper deals with archery in the Viking Age settlement of Birka and in particular the presence of Euro Asiatic, steppe nomadic archery equipment at the Birka Garrison and one Birka grave. The equipment contains for example closed quivers and a bow case. This paper also contains a discussion of archery battle techniques and tactics in Viking Age Birka and the implications of the above mentioned equipment to this discussion. The analysis insinuates the importance and status of archery in 10th century Birka..

The purpose of this study is to examine how Viking Line, Tallink Silja and Birka Cruises work with economic and environmental sustainability, and also to see how they work with new environmental legislations. In 2015 a new environmental legislation will be introduced, by the name Sulphur directive. The Sulphur directive entails a reduction in Sulphur dioxide emissions from ships where the emissions cannot exceed 0,1 percent. There are three alternatives to achieve the new environmental legislation, the use of Marine Gas Oil, LNG or scrubbers. All three alternatives will lead to increasing costs for the shipping industry.

Nine out of ten larger companies have an intranet today which is supposed to improve the communication withinthe company and save money. A great part of these intranets were established in the beginning of the 1990?swithout giving any thought to the users and their needs. How does the communication inside the corporationslook like when the intranets that are supposed to be the source for every information request, aren?t usable? Whatother sources do the users use and how much?The aim of this master thesis is to examine information source selection at a specific company.